DISCOVERY AND BRAND VISION
Our initial sessions clarified the core goals:
- Create a new logo that embodied flame, openness, and the vertical movement of transformation.
- Redesign the website to reflect clarity, warmth, and flow — with focused pathways toward her main offerings.
- Align the brand voice to feel direct, inviting, and resonant with a new generation of clients.
- Design an intuitive client journey that gently encouraged bookings for introductory sessions.
- Integrate seamlessly with ActiveCampaign and social platforms to streamline connection.
Through our envisioning process, Wenndi’s brand essence emerged — grounded, warm, radiant — and rooted in the energy of life itself.
LOGO & VISUAL IDENTITY
At the heart of the rebrand is a vertical flame icon, symbolizing elevated flow and transformation. Designed in a soft, warm palette — pastel gold, lavender, salmon pink, and white — the logo feels both expansive and grounded.
The elegant flame is paired with a delicate script font to convey intimacy and human connection, balancing the strength of the upward movement with a gentle invitation.
Wenndi’s response was immediate:
“I LOVE my new logo — LOVE IT!!! I couldn’t wait to share it. I already posted it on Facebook and Instagram!”
WEBSITE REDESIGN
The site transformation brought clarity, flow, and new life to her digital presence.
We restructured key pages — Home, About, IST, Space Clearing, Testimonials, and Contact — to feel easy, fluid, and welcoming. Every word, image, and design element was chosen to reflect the energy of her work and help visitors feel seen, guided, and empowered.
The tone of voice was shaped to be warm, inviting, and fiery direct, anchored in the new tagline:
“Working with the Energy of Life.”
Beyond aesthetics, the process reawakened Wenndi’s connection to her own message.
“I went from absolutely not wanting to write blog posts to writing three in a short time and truly enjoying it.” she said.
RESULTS & IMPACT
- Reconnected to her digital presence with fresh energy and authenticity.
- Rediscovered her voice and began creating content again.
- Gained a cohesive brand and website that reflects her integrity and global vision.
KEY TAKEAWAY
True brand transformation is not just visual — it’s energetic.
When the brand, logo, and website reflect the spirit of the work, creative energy returns. New content flows. A dormant voice comes alive again. And your digital presence becomes an extension of your purpose in the world.
You can see Wenndi’s website here:https://wenndifreer.com/
Whether you’re starting fresh or elevating your existing presence, I’m here to help. Want to get started? Have questions? Drop me a line at info@archetypeand8.com or use the button below to set up a complimentary call.
