DISCOVERY AND BRAND VISION
In our early sessions, a clear intention emerged: to design a brand and website that felt alive—inviting, radiant, and deeply reflective of who Wenndi is.
Together, we mapped out a plan to:
- Craft a new logo that embodied flame, openness, and vertical movement.
- Redesign the website with clarity and gentle structure—guiding visitors toward IST and Space Clearing sessions.
- Align the brand voice to feel direct, inviting, and resonant with a new generation of clients.
- Design an intuitive client journey that gently encouraged bookings for introductory sessions.
- Integrate seamlessly with ActiveCampaign and social platforms to streamline connection.
As we moved through this process, her brand essence came into focus: rooted, spacious, and lit with the energy of transformation.
LOGO & VISUAL IDENTITY
At the center of the rebrand is a flame—vertical, elegant, and alive. This symbol, rendered in soft gold, lavender, salmon, and white, captures both the groundedness and expansiveness of Wenndi’s work. We paired it with a delicate script to soften the presence and reflect intimacy, adding a human, soulful texture.
Her reaction said it all:
“I LOVE my new logo — LOVE IT!!! I couldn’t wait to share it. I already posted it on Facebook and Instagram!”
WEBSITE REDESIGN
The new site became a welcoming home for her work. We restructured core pages—Home, About, IST, Space Clearing, Testimonials, and Contact—so they felt open and intuitive, with space for her story and her clients’ journeys to unfold.
Every detail was chosen to reflect her energy: clear, flowing, and vibrant. Her tagline, “Working with the Energy of Life,” became the heartbeat of the voice and visuals.
Perhaps most meaningful of all:
“I went from absolutely not wanting to write blog posts to writing three in a short time and truly enjoying it.” she said.
RESULTS & IMPACT
This wasn’t just a new site. It was a return—to purpose, to clarity, to creative flow.
Wenndi reconnected with her digital presence.
She rediscovered her voice and began creating content again.
Her new brand now mirrors her global vision and authentic self.
KEY TAKEAWAY
Real brand transformation isn’t only about how it looks—it’s about how it feels.
When visuals and voice align with the soul of the work, everything moves. Energy flows, creativity returns, and your digital space becomes an honest reflection of your path.
You can see Wenndi’s website here:https://wenndifreer.com/
Whether you’re starting fresh or elevating your existing presence, I’m here to help. Want to get started? Have questions? Drop me a line at info@archetypeand8.com or use the button below and fill out the inquiry form to set up a complimentary call.
