ABOUT ARCHETYPE & HOURGLASS

ARCHETYPE AND HOURGLASS CREATIVE STUDIO

Archetype & Hourglass is a creative studio led by artist and designer Yohanna Jessup, blending fine art, brand storytelling, and conscious design.

We help mission-driven brands, retreat centers, and collectors to transform spaces, visual identities, and experiences that align beauty with purpose.

With a foundation in craftsmanship and a deep understanding of visual communication, Archetype & Hourglass approaches projects with a commitment to beauty, clarity, and meaningful connection—so that your brand, space, or story isn’t just seen, but felt.

ABOUT YOHANNA JESSUP

I’m Yohanna Jessup—artist, designer, and founder of Archetype & Hourglass, a multidisciplinary studio dedicated to creating meaningful, aligned visual experiences.

Whether it’s a painting that anchors stillness in a retreat center, or a website that reflects your mission with clarity and depth—my work is about connection, resonance, and transformation.

Rooted in over 20 years of meditation and consciousness studies, my creative process is as much about presence as it is about aesthetics. I approach each project as a collaboration—listening deeply, translating intention into form, and crafting visuals that feel both timeless and alive.

OUR PHILOSOPHY

WHAT’S IN A NAME?

Archetype & Hourglass is more than a moniker—it encapsulates a creative philosophy shaped by two decades of meditation and inner work.

Over years of disciplined practice, I’ve learned to access states of consciousness where fully formed ideas—blueprints, even—emerge as tangible experiences. These are not fleeting flashes of insight, but structured, archetypal realms—akin to the timeless forms described in the Platonic tradition. This is where inspiration begins.

The hourglass symbolizes the next phase: the passage from the universal to the particular. It’s the narrowing channel where expansive ideas take shape in time-bound form—where abstraction transforms into matter, into meaning, into work that lives in the world.

But this isn’t just about process. This philosophy also informs how we approach beauty and design—with intention, with reverence, and with purpose. The ancient philosopher Plotinus described beauty as an emanation—a pathway by which higher truths flow into the visible world. When we design consciously, that same alchemy unfolds: what begins as an ineffable spark becomes a tangible form that speaks on many levels.

There’s the physical and visual, yes. But there’s also the symbolic, the structural, the energetic. At its best, the work becomes a bridge—inviting others to step into the very state of consciousness from which it was born. It offers a moment of recognition, reflection, or resonance. It speaks not just to the eye, but to the heart and soul.

This is why we speak of Beauty with Purpose. It’s a conscious commitment: to create works that connect, elevate, and inspire—each one a vessel for something timeless, yet made tangible.

ARCHETYPE & HOURGLASS OFFERINGS

Fine Art & Commissions
• Large-scale original paintings for homes, public spaces, and healing environments
• Custom works inspired by landscapes, meditations, and experiences of beauty
• Limited edition prints and licensed art for curated spaces and brands

Conscious Branding & Website Design
• Intuitive brand strategy and logo design that reflect the essence behind you & your business
• WordPress websites (Enfold theme) with clear navigation, concise structure and emotional clarity
• Visual storytelling that helps your audience feel, trust, and connect

WHO I WORK WITH

I collaborate with coaches, enterpreneurs, wellness practitioners, retreat centers, boutique hospitality, nonprofits, and purpose-driven creatives who are building from the inside out. My clients value depth, beauty, and intention—and want their visuals to reflect the same.

If you’re creating something unique or seeking design that resonates on a deeper level, I’d love to explore how we can work together.

View My Work Get in touch