DISCOVERY AND BRAND VISION
As we stepped into our discovery sessions, two threads quickly emerged as essential to her visual and narrative identity: the quiet discipline of Zen meditation, and the rich textures and tones of her Iranian heritage. These deeply personal influences became the soul of the rebrand. She envisioned a look and feel that balanced gentleness with strength—echoing the qualities she sees as foundational in trauma recovery.
DESIGN & SYMBOLISM
To bring her vision to life, we wove in elemental imagery: water and stone—symbols of fluidity and groundedness—appeared throughout the site. Custom brushstroke motifs added a human, tactile quality that softened the digital space.
For her logo, we chose the symbol of a swan—a creature that moves between worlds with grace and strength, much like the human spirit through transformation. It captured the spirit of her mission beautifully and gave her brand a powerful, elegant signature.
RESULTS & IMPACT
The final result was a website and brand identity that felt utterly aligned. The new visual language offered her the professional polish she was after, but more importantly, it resonated deeply with her audience—inviting in the right clients, students, and fellow professionals. She stepped confidently into her next chapter, with a brand that reflects both where she’s been and where she’s going.
“My mailing list has grown exponentially with the exact clients and students who would benefit from what and how I teach. Visitors can navigate through my website pages with ease and find what they need. One of the most invaluable aspects of the process was Yohanna’s creative and intuitive feel for what I wanted, and her ability to ask the right questions to guide me toward clarifying my goals. Yohanna is a joy to work with, and I can’t recommend her services highly enough!”
~S.L., Embodied Resilience
Visit Shideh’s online sanctuary at embodiedresilience.com.
If you’re stepping into something new—or need your presence to catch up with the depth of your work—we’d love to help. Reach out at info@archetypeand8.com or click below to use the inquiry form to schedule your complimentary call.
