DISCOVERY AND BRAND VISION
Through deep discovery sessions, we explored the heart of Samantha’s work. The lotus flower soon surfaced as the perfect symbol—representing profound transformation and resilience. This image didn’t just shape her book cover; it became the visual thread connecting her new logo, website, and overall brand identity.
EXPANDING THE PROJECT – A WEBSITE EVOLUTION
As our work unfolded, Samantha’s business vision expanded. Shifting from a primarily female clientele to a more balanced audience, she needed a brand identity that felt inclusive and future-forward. Through our envisioning sessions, we mapped out her new direction—integrating spirituality with modern technology—and crafted a style guide that would support her growth beyond the book launch.
Inspired by this clarity, Samantha invited me to redesign her entire website, ensuring every element reflected her emerging path.
CRAFTING A DIGITAL EXPERIENCE
I designed custom banner imagery and curated a visual library aligned with her aspirations. Although the graphics were initially intended for her publisher’s web team, the cohesiveness of the work led Samantha to entrust me with the full site redesign.
Built with the Enfold theme, the new site is polished, intuitive, and infused with her brand story. We also developed a lead magnet to encourage newsletter sign-ups, creating a seamless user journey from discovery to connection.
RESULTS & IMPACT
I designed custom banner imagery and curated a visual library aligned with her aspirations. Although the graphics were initially intended for her publisher’s web team, the cohesiveness of the work led Samantha to entrust me with the full site redesign.
Built with the Enfold theme, the new site is polished, intuitive, and infused with her brand story. We also developed a lead magnet to encourage newsletter sign-ups, creating a seamless user journey from discovery to connection.
“Everyone who looks at my website, my book, my social media promotion—are all blown away. Even people who have worked in book promotion for a long time. I think my favorite thing about Yohanna’s work, although there are many special aspects, is her incredible artwork. It’s truly of the highest standard.”
~S.K., Berkeley, CA
Visit her online at samanthakeen.com.
Whether you’re launching something new or stepping into your next evolution, I’d love to help you craft a brand that feels as true as your work.
Drop me a line at info@yohannajessup.com or click below to schedule your complimentary call.
