REFINING THE FOCUS
As we mapped out the new direction, one thing became evident: clarity was key. The new site needed to gently lead visitors toward booking, without feeling pushy. So we restructured the experience around thoughtful calls to action, making it easier to navigate and emphasizing Tracey’s expertise in both Space Clearing and IST. The goal? A site that felt calm, confident, and intuitive—just like her practice.
CUSTOM GRAPHICS AND PRINT DESIGN
To bring everything into alignment, we created a suite of custom graphics for her digital channels—each piece designed to echo her brand’s feel across platforms. We also crafted a distinctive square business card for print—something tactile and memorable for real-life moments. These design touches helped extend her presence beyond the screen, grounding the digital refresh in something personal and lasting.
RESULTS & IMPACT
Almost immediately after launch, Tracey welcomed two new clients—one for an IST session, another for Space Clearing. The feedback was affirming, with many sharing how deeply the new site resonated with them. It’s always rewarding to see design do more than just look good—it’s about connection, clarity, and showing up in the right way.
“The website has surpassed my expectations, both with design style and look and feel. I’ve received so much positive feedback about how the site captures my essence. It takes a very astute and talented person to achieve these kinds of results. Thank you so much. It was a pleasure working with you, and the timing was perfect!”
~T.S., Bay Area, CA
Explore Tracey’s work here: https://www.traceystanton.com/
Ready to create a brand presence that feels as aligned as your work? I’d love to collaborate.
Drop me a line at info@archetypeand8.com or use the button below to use the inquiry form book a complimentary call.
