Archetype & Hourglass is a creative studio led by artist and designer Yohanna Jessup, blending fine art, brand storytelling, and conscious design.
We help mission-driven brands, retreat centers, and collectors to transform spaces, visual identities, and experiences that align beauty with purpose.
With a foundation in craftsmanship and a deep understanding of visual communication, Archetype & Hourglass offers large-scale paintings, web & brand design services, fine art commissions, limited edition prints and art licensing. Every project is approached with a commitment to beauty, clarity, and meaningful connection—so that your brand, space, or story isn’t just seen, but felt.
I’m Yohanna Jessup—artist, designer, and founder of Archetype & Hourglass, a multidisciplinary studio dedicated to creating meaningful, aligned visual experiences.
I help visionary individuals and organizations express their essence through fine art, conscious branding, and intuitive web design. Whether it’s a painting that anchors stillness in a retreat center, or a website that reflects your mission with clarity and depth—my work is about connection, resonance, and transformation.
Rooted in over 20 years of meditation and consciousness studies, my creative process is as much about presence as it is about aesthetics. I approach each project as a collaboration—listening deeply, translating intention into form, and crafting visuals that feel both timeless and alive.
